Commandiv

We didn’t set out to build in crypto — customer demand brought us there. Commandiv combined stock trading, crypto trading, and robo-advisory algorithms in one platform, registered with the SEC as a robo-advisor RIA (and passed its SEC audit). We reached $660k in AUM across 185 clients, with positive net returns on more than 85% of accounts.

Building Commandiv was my first experience with Coinbase as a developer and customer — and the beginning of the Ethereum rabbit hole I never climbed back out of.

The product was growing when the economics caught up with us: compliance costs were high, and our fundraise fell apart once Robinhood announced they were entering crypto. We wound down in February 2018 and deregistered the RIA cleanly.